brand strategy-arkiv - franklyspeaking

30 november, 202117 oktober, 2022Blogginlägg

Purposeful branding – därför driver det försäljning

Att ett varumärke ska existera på andra premisser än att bara tjäna pengar, har kommit i ljuset på allvar idag. Marknadsföringsfokus har […]

6 september, 2021Blogginlägg

Värderar investmentbanker varumärken?

I dessa tider med intensiv förvärvs- och försäljningsaktivitet av bolag – stora som små – undrar jag hur investmentbankerna värderar varumärkena? När […]

2 november, 2020Blogginlägg

Five questions to check if your company has a working brand strategy?

Brand strategy may seem like a fuzzy concept used by pretentious marketing managers and communications agencies to have something to talk about […]

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