content stategi-arkiv - franklyspeaking

24 april, 201625 april, 2016Blogginlägg

Hur du gör innehåll så kunderna bryr sig

I mitt jobb ingår det att scanna igenom mina kunders konkurrenters webbplatser på jakt efter bra innehåll. Min omvärldsanalys sträcker sig […]

18 november, 2015Blogginlägg

Alla kan skriva. Varför skriver inte fler?

Jag hade en lärare i copywriting på reklamskolan Berghs som menade att alla kan skriva om de bara hade en vilja att […]

9 maj, 2015Blogginlägg

Kundtidningen är död!

Det här inlägget har jag velat skriva på länge. Nu är det dags. Jag fattar inte att så många bolag satsar sina […]

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